Branding and design

Look like the business you’ve worked so hard to build.

Branding is how people recognise and remember your business: what you stand for, how you sound, and how you look. We create brands for ambitious businesses that feel true to you and make you easy to choose.

Branding or just a logo?

A logo is the badge. A brand is the whole feeling: your story, your promise, your voice and how everything looks together. A logo alone gets you noticed. A brand gets you remembered and trusted.

Try a direction

Every brand starts with a feeling. Pick one and see how the same business card changes. In a real project we explore two or three directions with you.

What you get

Your story and promise

What you stand for and why customers should care, in a sentence.

Your voice

How you sound, with examples, so every post and page feels like you.

Your logo

In every size and format you’ll need.

Colours and fonts

A palette and type that work on screen and in print.

Ready-to-use templates

Social posts, a presentation, business cards.

A simple brand guide

One document anyone can follow.

Starting fresh or freshening up

New business? We start from your story. Established business with a tired look? We keep what customers already recognise and bring the rest up to date.

How it works

  1. Chat. Your business, your customers, what you love and hate.
  2. Discovery. We dig into your story and your competitors.
  3. Direction. Two or three clear directions to choose from.
  4. Refine. We polish your chosen direction together.
  5. Hand over. Every file, plus a guide on how to use them.

Questions about branding

If you only need a badge, a logo will do. If you want people to remember and trust you, you need a brand.

People also ask

More questions about branding, answered

See all 46 answers →

What’s included in a brand identity?

Usually a logo, colour palette, typography, imagery style, tone of voice and simple guidelines for using them.

What is brand positioning?

A clear statement of who you’re for, what you offer and why you’re the better choice. It guides everything else.

Which files will we receive?

Logo files for web and print, colour codes, font details and a guidelines document.

Does consistent branding help with AI search?

Yes. Consistent names, descriptions and visuals across the web help AI tools recognise you as one trusted business.

How do we know if our brand is working?

People understand what you do quickly, remember you, and the right clients get in touch. Inconsistency and confusion are warning signs.

Can you design our marketing materials too?

Yes: websites, social templates, presentations and more, all in your new look.

Go deeper in the Journal

Let’s make marketing the easy part.

Tell us where you are and where you’d like to be. We’ll tell you, honestly and simply, how we’d get you there. Twenty minutes, free, zero pressure, and not a single buzzword.