Which AI tools do you optimise for?
ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google’s AI Overviews and AI Mode, plus other assistants that search the web before answering.
Imagine a very well-read friend. When someone asks, “Who’s a good accountant near me?”, the friend recommends the names they’ve read clear, trustworthy things about.
AI tools work a bit like that friend. AEO makes sure that when they look, your business is the clearest, most trustworthy answer they find.
AEO, SEO and GEO: what’s the difference? Pick one to compare.
More and more people skip the list of links. They ask an AI tool, get one answer, and act on it. If that answer names your competitor and not you, you never even get the chance to impress them.
The good news: most businesses haven’t started yet. Moving now means fewer people to beat.
Tap a step to see what happens.
Check where you stand
We ask the AI tools the questions your customers ask, and record what they say about you and who they recommend instead.
No one controls what an AI tool says, so no honest agency can guarantee you’ll be named. What we promise is the work that makes you the strongest candidate, and honest numbers every month.
Your own business name and very specific questions (“best vegan bakery near me”) often improve first. Broader questions usually take three to six months, the same as good SEO.
Who it’s for: businesses whose customers research before they buy, from professional services firms and healthcare providers to B2B and technology companies and fast-growing online brands.
No, but they’re close cousins. SEO gets you into Google’s results; AEO gets you named in AI answers. Much of the work helps both.
People also ask
ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google’s AI Overviews and AI Mode, plus other assistants that search the web before answering.
Usually because they’re described more clearly, listed more consistently, or mentioned more often by the sources AI tools trust.
An entity is how AI tools understand your business as one clear thing: who you are, what you do, for whom and where. Clear entities are easier to recommend.
It helps machines understand your pages and is part of solid foundations. It isn’t a guarantee on its own.
Yes. They repeat what they find. Fixing the source, such as old listings or unclear pages, is how you correct them.
Often. AI tools frequently cite review sites and community discussions when recommending businesses.