Question 1

What is AEO?

Accepted Answer

AEO, or answer engine optimisation, is making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google's AI features to find, understand, trust and recommend.

Question 2

What's the difference between AEO, SEO and GEO?

Accepted Answer

SEO helps your pages rank in search results. AEO helps your business get chosen as the answer by AI tools. GEO is another name for much the same work as AEO.

Question 3

Why doesn't my business show up in ChatGPT?

Accepted Answer

Usually because your information is unclear, inconsistent across the web, or not backed up by trusted sources. All of these can be fixed.

Question 4

How can I see what AI tools say about my business?

Accepted Answer

Ask ChatGPT, Gemini, Perplexity and Google's AI the questions your customers ask, record the answers, and repeat monthly. Or get our free AI check.

Question 5

Can you guarantee ChatGPT will recommend us?

Accepted Answer

No one honestly can. We can make your business far easier for AI tools to find, understand and trust, and track the results every month.

Question 6

What is llms.txt?

Accepted Answer

A short text file at the root of your website that summarises your business for AI tools. It's easy to add but isn't a proven ranking factor.

Question 7

How long does AEO take to work?

Accepted Answer

Clarity and consistency fixes can show within weeks. Building lasting trust with AI tools usually takes a few months.

Question 8

What is SEO?

Accepted Answer

SEO, or search engine optimisation, is improving your website so it appears higher in Google and Bing when people search for what you offer.

Question 9

How long does SEO take?

Accepted Answer

Most businesses see early signs in 3 to 6 months and meaningful growth in enquiries in 6 to 12 months.

Question 10

Is SEO still worth it with AI answers?

Accepted Answer

Yes. Search is still where most buying research starts, and AI tools lean on the same pages that rank well.

Question 11

What's the difference between on-page and technical SEO?

Accepted Answer

On-page SEO is the content and structure of each page. Technical SEO is how well search engines can crawl, load and understand your site.

Question 12

Do backlinks still matter?

Accepted Answer

Yes. Links and mentions from respected sites are still one of the strongest signals of trust, for search engines and AI tools alike.

Question 13

Can I do SEO myself?

Accepted Answer

You can handle the basics: clear pages, good titles, a complete Google Business Profile and regular helpful content. Competitive markets usually need specialist help.

Question 14

Why did my rankings drop?

Accepted Answer

Common causes are technical changes, Google updates, competitors improving, or a site change without redirects. A quick audit usually finds the cause.

Question 15

How do I show up on Google Maps?

Accepted Answer

Claim and complete your Google Business Profile, keep your details identical everywhere, earn genuine reviews and build a page for each location.

Question 16

How does Google rank local businesses?

Accepted Answer

On three things, according to Google: relevance, distance and prominence.

Question 17

Do Google reviews help rankings?

Accepted Answer

Yes. Reviews contribute to prominence and strongly influence whether people choose you.

Question 18

Can I rank in a city where I don't have an office?

Accepted Answer

It's hard in map results, which favour proximity, but a strong page for that area can still rank in normal results.

Question 19

What is NAP consistency?

Accepted Answer

Keeping your business Name, Address and Phone number exactly the same everywhere online, so search engines and AI tools trust your details.

Question 20

What should a business website include?

Accepted Answer

A clear headline, a page per service, an About page, proof, a call to action on every page, fast mobile loading and the SEO basics.

Question 21

Why isn't my website bringing in enquiries?

Accepted Answer

Either not enough of the right people find it, or the ones who do aren't convinced. Most sites have a few quick-to-fix "leaks".

Question 22

How fast should my website load?

Accepted Answer

As fast as possible on a phone. Aim for your main content to appear within about two and a half seconds, in line with Google's Core Web Vitals.

Question 23

Do I need a new website or can mine be fixed?

Accepted Answer

Often it can be fixed. A rebuild makes sense when the structure or technology is holding you back.

Question 24

Will I own my website?

Accepted Answer

With us, yes: your domain, hosting, files and content are always in your name.

Question 25

What's the difference between a logo and a brand?

Accepted Answer

A logo is one mark. A brand is how people experience you: your name, look, voice, reputation and promise.

Question 26

Do I need a rebrand?

Accepted Answer

If your business has outgrown how it looks and sounds, probably. Often a refresh is enough.

Question 27

Will a rebrand hurt my SEO?

Accepted Answer

Not if it's planned. Keep URLs, add redirects for any that change and update your details everywhere at once.

Question 28

What are brand guidelines?

Accepted Answer

A short rulebook for your logo, colours, fonts and voice, so everything you publish looks and sounds consistent.

Question 29

How long does branding take?

Accepted Answer

A refresh can take a few weeks; a full brand identity usually takes one to three months.

Question 30

Google Ads or Meta Ads?

Accepted Answer

Google Ads captures people already searching for you. Meta Ads creates demand among people likely to be interested. Many businesses use both.

Question 31

How much should I spend on ads?

Accepted Answer

Enough to learn what works, based on what a customer is worth to you. Our calculator shows what you can afford per enquiry.

Question 32

Is ad spend included in your fee?

Accepted Answer

No. You pay the platforms directly, so you always see exactly where your money goes.

Question 33

How quickly do ads work?

Accepted Answer

Ads can bring visitors on day one. Expect a few weeks of testing before results become steady.

Question 34

Do ads help SEO?

Accepted Answer

Not directly, but ad data shows which searches convert, which sharpens SEO priorities.

Question 35

Which social platforms should my business use?

Accepted Answer

The ones your buyers already use and that you can keep up with. LinkedIn for most B2B; Instagram and TikTok for visual brands.

Question 36

How often should we post?

Accepted Answer

Consistency beats volume. Choose a pace you can keep up for a year.

Question 37

Does social media help SEO?

Accepted Answer

Indirectly. It builds awareness, brand searches and mentions, and AI tools often cite community discussions.

Question 38

Will you create our social content?

Accepted Answer

Yes. We create it and you approve it, so it always sounds like you.

Question 39

Who do you work with?

Accepted Answer

Ambitious businesses worldwide that want to lead their market. We take on a limited number of clients at a time.

Question 40

Where are you based, and do you work internationally?

Accepted Answer

We work remotely with clients around the world.

Question 41

What happens on the free call?

Accepted Answer

You tell us your goals, we take a quick look at your site and AI visibility, and you get honest next steps, even if they don't involve us.

Question 42

How do you report results?

Accepted Answer

A plain-English monthly report on what we did, what changed and what it means for your enquiries.

Question 43

Who owns the work?

Accepted Answer

You do. Your website, content, accounts and data are always yours.

Straight answers to the marketing questions people actually ask.

AI search & AEO

What is AEO?

What’s the difference between AEO, SEO and GEO?

Why doesn’t my business show up in ChatGPT?

How can I see what AI tools say about my business?

Can you guarantee ChatGPT will recommend us?

What is llms.txt?

How long does AEO take to work?

Let’s make marketing the easy part.