Social media

Social that builds trust, not just likes.

Social media management is planning, creating and posting content on platforms like LinkedIn, Instagram, TikTok and YouTube, and looking after the community around it. We do it for ambitious businesses, and we measure it by trust and demand, not vanity numbers.

Does social media still bring in customers?

Yes, when it’s done with a purpose. People check a business’s social channels before they buy, to see whether it’s active, credible and worth trusting. And what people say about you online gives AI tools more good things to say about you too.

Which platforms should you be on?

Only the ones your customers use. Being excellent on two platforms beats being forgettable on six. What do you sell?

LinkedInStart here

B2B, professional services, thought leadership

InstagramMaybe later

Visual brands, lifestyle, hospitality, retail

TikTokMaybe later

Reaching new audiences fast with short video

YouTubeStart here

In-depth explainers that keep working for years

What we do

Strategy

Who you’re talking to, what you stand for, and which platforms matter.

Content

Posts, short videos and graphics in your brand voice.

Founder and leadership content

Helping your leaders build their own voice, especially on LinkedIn.

Publishing

A steady calendar, posted at the right times.

Community

Replying to comments and messages so people feel heard.

Reporting

What grew, what worked and what we’ll change next month.

How it works

  1. 1 · Chat
  2. 2 · Strategy
  3. 3 · Create: you approve
  4. 4 · Publish and engage
  5. 5 · Review monthly

Questions about social media

Consistency matters more than volume. We’ll recommend a pace you can keep up with quality.

People also ask

More questions about social media, answered

See all 46 answers →

Is LinkedIn worth it for B2B?

For most B2B and professional services, yes. It’s where decision-makers read, compare and build trust.

Should our founders post personally?

Usually, yes. People trust people, and founder posts often reach far more people than company pages.

Organic or paid social?

Organic builds trust over time; paid speeds up reach. Many businesses boost their best organic posts.

Do you reply to comments and messages?

Yes. Community management is part of how we look after your channels.

Can social media really bring in leads?

Yes, when it’s focused on the right audience and gives people a clear next step.

How long until social media works?

Expect a few months of consistent posting before you see steady growth and enquiries.

Go deeper in the Journal

Let’s make marketing the easy part.

Tell us where you are and where you’d like to be. We’ll tell you, honestly and simply, how we’d get you there. Twenty minutes, free, zero pressure, and not a single buzzword.