Journal

Marketing, explained in plain English.

14 guides answering the questions business owners ask most about AI search, SEO, websites, branding, ads and social media.

START HERE What is AEO? Explained so simply a child could follow it The guide to getting your business recommended by ChatGPT, Gemini and Google’s AI. Six minutes. 46 Quick answers to the questions everyone asksNeed it in one sentence? Start in Answers.Browse answers →
AEO · GUIDE · 6 MIN What is AEO? Explained so simply a child could follow it Answer engine optimisation, the difference from SEO, and why it matters now. Read it → AEO · FIX IT · 5 MIN Why doesn’t my business show up in ChatGPT? The five most common reasons, and what to do about each one. Read it → WEBSITES · FIX IT · 5 MIN Why isn’t my website bringing in enquiries? A quick self-check for the problems that quietly cost you customers. Read it → AEO · EXPLAINER · 7 MIN AEO vs SEO vs GEO: what’s the difference, and which do you need? Three acronyms, one goal: being found. Here’s how they fit together. Read it → AEO · TECHNICAL · 6 MIN What is llms.txt, and does your business need one? A small file that’s getting a lot of attention. Here’s what it really does. Read it → AEO · HOW TO · 7 MIN How to check what ChatGPT and other AI tools say about your business A simple monthly routine anyone can run, no special software needed. Read it → SEO · EXPLAINER · 6 MIN How long does SEO take to work? An honest timeline What to expect month by month, and how to tell it’s working early. Read it → SEO · OPINION · 6 MIN Is SEO still worth it now that AI gives the answers? Search has changed. Here’s what that means for your marketing budget. Read it → LOCAL SEO · GUIDE · 8 MIN How to show up on Google Maps: a plain-English guide to local SEO The steps that get local businesses into the map pack, and the mistakes that keep them out. Read it → WEBSITES · GUIDE · 8 MIN What should a business website include, and what affects the cost? A checklist for what you need, and a guide to what you’re paying for. Read it → PAID MEDIA · COMPARISON · 7 MIN Google Ads vs Meta Ads: which is right for your business? Intent versus interest: how to pick the channel that fits what you sell. Read it → GROWTH · CHECKLIST · 8 MIN How to choose a digital marketing agency: 12 questions to ask What to ask, what good answers sound like, and the red flags to walk away from. Read it → BRANDING · GUIDE · 7 MIN Do you need a rebrand? 7 signs, and what it involves How to tell whether you need a refresh or a full rebrand, and how to protect your rankings. Read it → SOCIAL · GUIDE · 6 MIN Which social media platforms should your business be on? Two platforms done well beat five done badly. Here’s how to pick your two. Read it →
Coming soon

The monthly AI visibility report

Which businesses AI tools recommend, how that’s changing, and what it means for you. One short read a month.

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